Right. ON!!!

From Geekwire:

Expedia cracks down on wildlife tourism, removing some activities and promoting animal welfare

Expedia plans to conduct a thorough review of the wildlife tourism attractions bookable through its website and remove activities determined to be objectionable.

The Bellevue, Wash. travel giant is also launching a Wildlife Tourism Education Portal, which provides information about animal welfare and what kind of animal interaction might be involved in an activity.

Announcing the moves today, Expedia said it worked with The Association of Zoos and Aquariums, U.S. Wildlife Trafficking Alliance, Born Free Foundation, and The Humane Society to develop the initiative.

“Expedia can play an integral part in educating travelers about the diverse views related to wildlife tourism, so they can make informed decisions that align with how they travel and how they interact with the animals that share our planet,” Jen O’Twomney, vice president of Expedia Local Expert, said in a statement, “As travelers, it is important that we know more about the places we go, the activities we engage in, and the ways in which we leave lasting impacts on our destinations.”

E. Fudd